Effective Date: July 7, 12, 2025
At Advantage Complete, we understand the importance of your privacy. We are committed to protecting the personal information you entrust to us. This Privacy Policy outlines how we collect, use, disclose, retain, and safeguard your data.
1. Accountability and Data Control Advantage Complete is responsible for all personal information under our control. We act as the data controller for information we collect via our website, communications, and client onboarding. When our software is used by dealerships to manage customer data, we act as a data processor on their behalf. For inquiries, please contact: Email: support@advantagecomplete.ca
2. What Personal Information We Collect We may collect the following types of information when you interact with us:
- Your name, business name, address, and contact information
- Email address and communication preferences
- Dealership information and business practices
- Customer details (provided voluntarily by dealership users)
- Employment and role-related information
- IP address, browser/device data, and usage patterns
- Marketing preferences and interactions
3. Why We Collect and Process Your Information We collect and process your information only when it is relevant and necessary for the following purposes:
- To deliver and improve our software services
- To respond to demo requests and customer support needs
- To send newsletters, service bulletins, and product updates
- To perform contract obligations or initiate new contracts
- To comply with legal and regulatory requirements
- To detect, investigate, and prevent fraud or misuse
- To conduct analytics, user research, and improve system functionality
4. Legal Basis for Processing We process your data under lawful bases including your consent, performance of a contract, legal obligations, and our legitimate interests that do not override your rights.
5. Consent and Limiting Use By using our website or submitting your information, you consent to the collection and use of your personal information as described. You may limit or withdraw consent at any time by contacting us at support@advantagecomplete.ca. However, some features may be unavailable without the required data.
6. Sharing of Information We do not sell your personal data. We may share it with trusted service providers who support our business operations, including:
- Analytics platforms (e.g., Google Analytics)
- CRM and email communication platforms
- Hosting and infrastructure providers
- Regulatory bodies where required by law All third-party service providers are required to adhere to strict data protection obligations consistent with this policy.
7. International Data Transfers Your information may be processed and stored in Canada or the United States. Where data is transferred internationally, we ensure adequate protections are in place, such as standard contractual clauses or compliance with recognized data frameworks.
8. Data Retention We retain your personal data for only as long as necessary to fulfill the purposes we collected it for, including legal, compliance, and business continuity reasons. We also anonymize data where feasible for analytical or historical use.
9. Safeguarding Your Information We implement robust technical and organizational security measures to protect your data, including:
- Encrypted data storage and secure servers
- Role-based access controls
- System monitoring and regular audits
- Confidentiality obligations for all employees and partners
10. Cookies and Tracking We use cookies and related technologies to:
- Maintain secure user sessions
- Understand user engagement and improve site functionality
- Customize user experience You may manage cookie preferences in your browser settings.
11. Your Rights Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your personal data
- Object to processing for specific purposes
- Request data portability
- Withdraw consent to marketing at any time To exercise any of these rights, contact us at support@advantagecomplete.ca. We may need to verify your identity before fulfilling your request.
12. Third-Party Links Our website may contain links to other sites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.
13. Children’s Privacy Our website and services are intended for users aged 18 and older. We do not knowingly collect data from minors.
14. Policy Updates We may update this Privacy Policy periodically. Updates will be posted on this page with an updated “Effective Date.” We may also notify users via email where appropriate.
15. Questions or Complaints If you have any questions, concerns, or complaints about our handling of your personal data, please contact: Email: support@advantagecomplete.ca